Before you give a price
Find the budget before you price the work
Eight questions to ask a prospective client. Every one has a neutral business purpose and is useful even if they refuse to share their budget directly. Type the client's answers to get a rough budget tier.
Ethical discovery only. No deception, no false anchors.
How to use this tool
- Ask open questions, not yes or no.
- Ask about context, not money, until trust is established.
- Listen for implied budget signals: team size, funding stage, prior freelancer experience.
- Never misrepresent your rate floor. Price anchoring is ethical only when honest.
Use as a script in a call or email thread.
- 01
Why this question matters: Urgency reveals priority. Priority reveals budget. A project that blocks a $500K deal is priced differently from one that could wait a quarter.
- 02
Why this question matters: Reveals sophistication and rate expectations. Experienced buyers already know market rates.
- 03
Why this question matters: Exposes their BATNA (best alternative) and their real value calculation. The answer tells you their ceiling.
- 04
Why this question matters: Reveals organisational scale and budget authority. Reveals timeline-to-close.
- 05
Why this question matters: Translates delivery into dollar value for them. Their answer lets you calibrate price to value, not cost.
- 06
Why this question matters: Reveals handover complexity and long-term relationship potential. Signals retainer appetite.
- 07
Why this question matters: Direct and ethical. Framing proposals to budget avoids over- and under-scoping. Asked after trust is built.
- 08
Why this question matters: Past spending is the strongest anchor for present spending. Asked neutrally.